Google Bard is prepared to capture a Gen-Z audience, and I can’t wait to watch how the younger generation uses the chatbot. Bard got a significant update at Google I/O 2023, the company’s annual developer conference, which means the bot is now rebuilt and ready to compete with its main competitors, Bing Chat and ChatGPT.
Young people are intimately familiar with Google’s processes. Everything is familiar as the world’s most prominent search engine, so learning to know Bard is much simpler than starting with something like ChatGPT. To get ChatGPT operating, you’d need to do a lot more setup than just going to Bard and joining in with your Google account. Nobody likes having to remember additional passwords and having everything in one spot.
Plus, Bard is more entertaining. As a fellow ‘zoomer,’ I like Bard’s charming, welcoming tone, and I’m sure many other young people do. People are drawn to the bot’s modest and apologetic character – the type of ‘personality’ parasocial connections are founded on – and it removes the terrifying, hyper-technical uneasiness that comes with interacting with AI bots for the first time.
Updated and Improved
When you consider how popular Snapchat’s My AI chatbot has grown among users, it’s evident that young people are interested in artificial intelligence – at least if it’s packaged in a manner they know and find entertaining. Bard adheres to the concept of being simple yet with enough individuality to keep things interesting. Now that Bard is open to everyone, I’m looking forward to seeing a slew of amusing and sometimes cursed images on TikTok and Twitter.
I think Gen-Z will find a new home for AI hijinks and exploration thanks to Bards’ newest capabilities. The image-generation features introduced to Bard make making images using AI far more accessible for people who may not be extremely technical (or just haven’t had a chance to check it out), opening the door for newcomers.
Users may now submit their photographs to Bard via Google Lens and have Bard interact with them, as displayed in the Google I/O presentation. I believe that as more people get familiar with the new features on Bard, we’ll see many more Zoomers take these capabilities to areas we may not have dreamed of, and I’m excited!
Google Bard’s new features could win over Gen Z
The possibility of some amusing created graphics and memes is not the only reason I believe Gen-Z will flock toward Bard. I’m certain that with additional practical features like map integration and smooth exporting into Google Docs and Gmail, Bard will quickly become a tool that young people will grab without hesitation.
Students would benefit enormously from being able to export their comments without having to copy and paste responses (albeit this would likely bring additional plagiarism concerns in the academic area).
It’s apparent that young people are interested in AI-powered chatbots, and Google Bard’s friendly, simple UI will make a lot more sense to AI newcomers. It provides features that young people will use daily and carefully considers how they may utilize Google’s existing software stack.
In summary, I’m looking forward to seeing what occurs next. The younger generations have traditionally been the quickest to embrace new technology; this will be the same with Bard, and these additional capabilities will accelerate that adoption. Nobody knows where Google’s chatbot will go next…